Information architecture is the practice of organizing and labeling content on a website to improve efficiency and findability for users. The best information architecture is intuitive, meaning that users shouldn’t have to think very hard to flow through your website or to find something. People with bad intentions (e.g., e-mail address scrapers) build bots that don’t follow this protocol. In fact, some bad actors use robots.txt files to find where you’ve located your private content. It’s better to NoIndex these pages and gate them behind a login form rather than place them in your robots.txt file. As part of your on-page SEO process, you should check your site’s responsiveness using a tool like Google Lighthouse.
This is generally a good sign that the information is trustworthy. The most basic signal that information is relevant is when content contains the same keywords as your search query. Because of that, getting more social shares does help your search engine rankings, if only indirectly.
It involves a deep dive into topics, providing in-depth analysis, personal anecdotes, or data-driven insights that contribute something new to the conversation. Content originality is paramount in the vast digital landscape, where the uniqueness and authenticity of your content can set you apart from the competition. Search engines like Google place a high value on original content, rewarding websites that offer unique insights, perspectives, or information not found elsewhere.
Gradually, as each KPI improved, their rankings and conversions rose noticeably. I track organic traffic to know how many users visit my site from unpaid search results. Learn 14 essential SEO KPIs every expert tracks to measure, improve, and grow your website’s search performance.
Optimized images enhance user experience by making content visually appealing. Proper alt text, image file names, and image compression can improve loading speed and ensure extra value for search rankings. Link spam refers to irrelevant SEO Anomaly link building or excessive links created with the intent to manipulate rankings. Therefore, such sites could incur penalties that drop their rankings. Quality over quantity is key for building backlinks and maintaining SEO health.
User Experience
Link velocity is a measurement of how many links you gain or lose over time. Just like buying links can get you in trouble, so can selling links. There are numerous examples of well known sites selling links and being penalised. Guest posting was a great way to get backlinks a couple years back.
Google Ranking Factors Takeaway
- Not if you mean there’s some technical thing like with speed that we can measure directly.
- You can use this part of the guide to optimize your site for Bing traffic if a chunk of your target market use Bing.
- This is even truer for mobile sites, as Google announced that its Speed Update would make load speed a ranking factor for mobile searches.
- Give yourself an advantage by picking keywords that are easy to rank for.
- While some keywords (topics) warrant comprehensive coverage, more than length alone will be needed to rank highly.
You can enter your target keywords and see how well your pages rank. This information is vital for understanding where to focus your SEO efforts and for optimizing your content strategy. Knowing how it works helps you make informed decisions about your online presence.
Find relevant topics with keyword research
This can minimize wait times and align sites with Google’s page speed standards, supporting user satisfaction and SEO performance. Use descriptive file names that include relevant keywords to maximize the positive impact of your alt text. Ensure that your business name, address, and phone number (NAP) are consistent across all online platforms, including your website, social media profiles, directories, and local listings. Above all, you should take care to avoid “black hat” SEO practices, which are dishonest or unethical attempts to game search algorithms and artificially boost rankings. While off-page SEO should not be neglected, on-page optimization should be the baseline for any organic traffic growth strategy.
