Give us your site (or clients) and we’ll analyze the site’s SEO elements (on-page, URL equity, competitors etc), then organise this data into an actionable SEO audit. As a result, Google now indexes websites based on their mobile pages — not their desktop pages anymore. There’s not much point in having great content if users are struggling to view it on their phones.
Email Marketing
Though they’re not considered a ranking factor, they’re an essential aspect of on-page SEO as they help improve click-through rates. Internal linking between new content and primary landing pages also signals content depth to search engines increasing their trust in your site. Backlinks help search engines determine which pages are more important across the internet. Internal links help search engines understand which web pages are most important within your own site. It also aligns with voice search queries and mobile-first indexing. Adding it to relevant pages can boost visibility and drive more traffic.
If you’re not using HubSpot, you can try using a free tool like Xenu’s link crawler. It may seem counterintuitive to include external links throughout your page considering we just covered multiple reasons why internal linking is so important for on-page SEO. Write a compelling meta description that summarizes the page’s content and encourages users to click through from search results. Also, the longer visitors are on your website, the more time Google has to crawl and index your site pages. This ultimately helps Google absorb more information about your website and potentially rank it higher on the search engine results pages.
📝 66. E-E-A-T Citation Structure
On-page SEO (also known as “on-site SEO”) is the practice of optimizing webpage content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links, URLs, and other ranking factors. It’s a foundational SEO strategy and an excellent place for beginners to practice SEO Anomaly SEO.
- We’ll review each stage of the planning process, highlighting the most important things to consider.
- With Semrush, you get to analyze data, track rankings, and uncover valuable insights that can help you tailor your content and strategies more effectively.
- If the search engine can’t quickly and easily understand what your site is about, it’s less likely to display it in search results.
- To make this entire process easy, I use Link Whisper which suggests relevant links for me.
- If they’re engaged, it tells Google that your content is high quality, interesting, and trustworthy to real people.
The practical guide to on-page SEO for beginners
And if the product is included in more than one collection, it’ll have different URLs for each. Every part of your website plays a role in your overall SEO performance, and that includes orphan pages. While these pages may seem harmless at first, they can quietly hold back your SEO potential if left unaddressed.
If you focus on the right metrics, you may see how readers respond to your content. Since Google started to show favicons in the mobile SERPs, they have become an element that may influence the CTR. Write a unique description for all your main pages, homepage, posts and categories.
